Iconic Bronze

Surfs Up Hydrating Serum

€17.99

Your Order Ships By: Sat, Oct 24

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Dive into dewy, radiant skin with the Iconic Bronze Surf’s Up Hydrating Serum – your go-to glow booster packed with powerful, skin-loving ingredients. Formulated with Hyaluronic Acid, Niacinamide, and Vitamin E, this lightweight serum works to deeply hydrate, soothe, and support your skin’s natural barrier. Perfect for daily use, it absorbs quickly without feeling greasy, leaving your complexion soft, balanced, and visibly refreshed. Whether used alone or layered under moisturiser, this hydration hero helps you wake up to skin that looks and feels healthy, plump, and ready to glow.

Directions for Use

How to Use for Hydrated, Glowing Skin:

Step 1: Apply to Clean Skin

Use on freshly cleansed, dry skin
Suitable for both morning and evening

Step 2: Apply Serum

Dispense 3–5 drops onto fingertips
Gently press into face and neck

Step 3: Let It Absorb

Allow the serum to fully absorb before layering other products

Step 4: Lock in Hydration

Follow with moisturiser to seal in hydration and boost results

Pro Tip:
Use before your moisturiser and makeup to create a smooth, hydrated base that enhances glow.

Hydrating serum formula – Lightweight and fast-absorbing
Deep hydration – Helps plump and smooth the skin
Barrier support – Strengthens and protects the skin barrier
Fragrance-free – Suitable for sensitive skin
Non-greasy finish – Leaves skin soft, balanced and refreshed
Daily use – Ideal for AM & PM skincare routines

Aqua (Water), Butylene Glycol, Propanediol, Trilaureth-4 Phosphate, Polyglyceryl-3 Diisostearate, Niacinamide, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Chlorphenesin, Tocopheryl Acetate, Xanthan Gum, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate

Formula: Hydrating facial serum
Finish: Fresh, dewy glow
Use: Face (AM & PM)
Skin Type: Suitable for all, including sensitive
Key Benefits: Hydration, soothing, barrier support

  • 5 stars: 47 (96%)
  • 4 stars: 2 (4%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
C.H.

Brilliant

E
Elizabeth

Silky smooth serum that leaves my skin feeling soft and smooth 💕

A
Aoife Brennan
A must-have in every skincare routine

I've recommended this to every friend who has asked about my skincare. Simple effective and affordable. The results speak for themselves and my skin has never looked better.

R
Roisin McLoughlin
Iconic Bronze skincare is next level

I already love the tanning range but the skincare is something else. This serum paired with the Drenched Moisturiser is the best my skin has ever felt. Brilliant Irish brand.

C
Catriona Walsh
My skin is the best it's ever been

I'm 32 and my skin has never looked this good. The combination of hyaluronic acid niacinamide and vitamin E in this serum is working so well for me. Cannot recommend it enough.

S
Sinead Gleeson
Perfect under SPF

I apply this every morning under my SPF and my skin stays hydrated all day no matter what the weather is doing. The fragrance-free formula means no irritation under sunscreen either.

C
Ciara Costello
Woke up glowing on day one

I applied this before bed on the first night and woke up with genuinely glowing skin. I couldn't believe the difference from one use. Now I'm completely hooked and won't be without it.

E
Emer Hickey
Lightweight enough for oily skin

I have quite oily skin and avoided serums for years thinking they'd make it worse. This is so lightweight and non-greasy that it's perfect. My skin is balanced and hydrated without any shine.

N
Niamh Larkin
Calmed my eczema-prone skin

I have eczema-prone skin and finding products that don't trigger a flare-up is so hard. This has been completely gentle and my skin barrier feels genuinely stronger. So relieved.

R
Rosaleen Phelan
Brilliant after the Total Wipeout Balm

I cleanse with the Total Wipeout Balm and then apply this straight after and the combination is incredible. My skin is so clean so hydrated and looks absolutely glowing every morning.

A
Aoife Hannigan
Completely transformed my skin

I've been using this for six weeks and I've had so many compliments on my skin. People keep asking what I'm doing differently. The answer is this serum. Genuinely outstanding.

E
Eilis Higgins
My favourite step in my routine

I genuinely look forward to using this morning and night. My skin feels so good after and the results over time have been really impressive. Clear plump hydrated skin every day.

B
Blaithin Sheridan
Brilliant value for what it does

For €17.99 this is exceptional. High street serums with the same active ingredients cost three times as much and I honestly don't think they perform any better. Really impressed.

M
Meadhbh Ward
Reduced my breakouts

I've noticed far fewer breakouts since using this. The niacinamide has really helped regulate my skin and keep it balanced. My skin is clearer than it's been since my teens.

C
Courtney

The way my skin feels after this product is incredible! So hydrating and nourishing - obsessed!!

S
Sadhbh Collins
My skin drinks it up

I press a few drops in and I can literally feel my skin drinking up the hydration. It absorbs so completely with no stickiness or residue. My skin is so plump and comfortable all day.

C
Cliona Kavanagh
Perfect layering serum

This plays so nicely with everything else in my routine. I use it under my SPF in the morning and under the Drenched Moisturiser at night and it just elevates everything else.

A
Ailbhe Power
Skin looks glass-like

I have been so impressed with how smooth and almost glass-like my skin looks since adding this to my routine. The hyaluronic acid and niacinamide combo is just brilliant.

L
Laoise Reilly
Safe during pregnancy

I'm pregnant and very limited with what I can use. This is fragrance free and the ingredients are so clean. My skin has been really dry and this has been an absolute lifesaver.

M
Muireann Daly
Incredible for mature skin

I'm in my late 40s and I struggle to find serums that properly hydrate without clogging my pores. This is perfect. My skin looks so plump and healthy and my fine lines are less visible.

E
Eabha Nolan
My pores look so much smaller

Since using this daily my pores on my nose and cheeks look visibly smaller and less congested. The niacinamide is really doing its job. My skin looks so refined and smooth.

M
Maria

So hydrating on the skin. My new go to skincare serum

D
Deirdre Farrell
Brilliant for dry Irish winters

My skin gets so dry during the colder months and this serum has been a complete lifesaver. The hyaluronic acid keeps my skin hydrated even in harsh weather. Cannot be without it.

B
Blathnaid O'Connor
No more tight dry skin

I always had that tight dry feeling after cleansing but since using this serum immediately after washing my face that feeling is completely gone. My skin feels comfortable all day.

D
Dearbhla

This feels AMAZING on my skin.. the glow is real 🌟

f
farrah smyth

skin glowing and feels/looks hydrated perfect for summer

A
Amanda

So hydrating and gentle on the skin adds a great glow

A
Ava Blackmore

Its really hydrating

J
Jodi A

A really hydrating serum, lightweight

T
Treasa Quinn
Great before tanning

I use this serum the evening before I apply my Iconic Bronze tan and it makes such a difference. My skin is perfectly hydrated and my tan develops so evenly. A total must-have.

V
Vicki Aiken

Leaves my skin feeling so hydrated and wakes me up ready for the day

M
Molly S

Great product, I like the applicator and makes skin super glowy

A
Aoibhe Murray
Visible results within days

I could see a difference within three days of using this. My skin looked more hydrated and my fine lines looked noticeably less visible. The hyaluronic acid is incredible.